Target Rating Point Click here to read the previous part – The new circus called Media Where did it all start? Every one has been for the self regulation of the fourth pillar of Demo-crazy. We saw a small glimpse of this self regulation when India’s 9/11 happen in Mumbai. We saw how the self regulated media fought for their TRP’s at the cost of everything else. And the excuse they gave at the end of the day?...

Women may not get 33% reservation in the Loksabha as promised by every single party which claims to be one but the new 78 member council of ministers definitely gets 9 members from the weaker sex. This is one less than the previous council of ministers. That’s roughly 12% of the total number of ministers and 15% of the total women members of the parliament. Thumbnail Name Party Agatha Sangma Ambika Soni Krishna...

  Ok so now that we’re done with the most hyped elections in the Indian history where people like me were told that it was a matter of life and death (apparently for them it seems!), can someone tell me what actually happened? I have a gut feeling that the parties and everyone else involved did manage to borrow a thing or two about marketing from their US counterparts. But beyond these things, what has changed? I mean...

The race is over. The chosen ones have made it to the Capital where the future course of a nation deep in history deep in richness is charted. Will the grandeur of their victory endure? For the “aam admi” what lays ahead? A clear mandate by the people have thrust a huge responsibility onto the “hands”. Will the promises be delivered or is at all false hope? With the young and the wise among the ranks we ...

Author’s Note : Please read Part I (and disclaimer) here, Part II and Part III before reading this post. The elections in 1989 would usher in a decade of political instability in India. No single party would gain the majority in the Lok Sabha for the first time. Congress (I) was the leading party with 195 seats, but well short of the 272 needed for majority. The Janata Party, reorganized as the Janata Dal, formed a coalition...

I’m compelled to write this in light of the recent article on LS polls and the politicians using innovative marketing strategies and the like. I also write this because I followed the Oscars today with a great deal of enthusiasm and anxiety. It has been a very good season for fine movies and so the best categories were often very competitive. Although I was a bit disappointed with the final outcome, I must confess that I...