Recent troubles in the movie industry got me thinking. Three movies that I saw recently in the theatre are Indiana Jones, Madambi and Subramaniyapuram. Among these three, Subramaniyapuram was the best, Indiana Jones was average and Madambi was a total waste. But for all the three I paid 40 Rs.
For every other product out there, the manufacturer can set the price. It depends on production cost, quality and demand. But why are we using a standardized approach when it comes to movies ? Why cant we let the producer decide the ticket rate for his movie ?
Right now the producer and director are the ones who don’t have any control of the distribution of their movie. Look how arrogant the A class theatre owners are. No wonder why Reliance is buying up all the theatres. They want to own the entire movie supply chain so that uninterrupted business is possible.
When a Rajanikanth movie is released, black market ticket rates go upto 500 Rs for a ticket that’s originally sold at 40 Rs. That money actually belongs to the producer cos he is the one who took the risk. But right now there is no means for him to get that money.
PS :- In certain states producers can fix ticket rates.
Check my earlier post about movie indutry : - Monopolies Entering the Movie Industry
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Recently there had been a lot of discussion and fights in the Malayalam movie industry about Corporate’s entering the industry. They call them monopolies, but I call them corporate’s. They are companies like Ad-Labs, Pyramid Saimira, UTV etc.
The existing unions in the movie industry are not very excited with the coming of such companies. But for the audience and people with real talent its a welcome move.
Film industry is one of the most unpredictable and unfriendly businesses around. In almost every other business, customer is the king. Here the customer is forced to take what ever nonsense established stars, directors and producers shove down our throats.
To get a break in the current industry, it requires a lot more than just talent. The industry has a closed nature and is very unfriendly to new comers. We can see a lot of “family” nature in the current industry.
Also the industry is plagued by unprofessional distributors and producers. Many good movies go unnoticed because of the greedy distributors and theatre owners. Actors and fans clubs also have their share in this.
All this is set to change when corporate’s enter the industry. If we take a look at the movies that are made by these corporate’s we can see that most of them good. I have not seen a bad movie from UTV.
For the audience, who pays for the 3 hours he spends inside the theatre, the corporate’s offer more guarantee for the money. Also I hope this will bring in a lot of fresh blood into the industry breaking the “family” nature of the industry.
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