November 6th, 2007 — Hosting
Today I saw an interview with the CEO of Amazon Jeff Bezos.
Internet companies have made money quite easily, and they have been spending it quite lavishly also. The business for them is simple compared to traditional business. And thats where Amazon has got an advantage.
Amazon is an online retailer whose business has got online and offline sections. The online part is easy, but the offline part, managing the inventory and the sales and the shipping etc is the hard part. Things become harder when the margins are low in their business.
But the difficult business has helped amazon, it pushed them to be efficient at what they do, and here they are, one amazing company with some amazing set of cheap services.
Their developer services are really cool. We use their S3 storage service for our multimedia blogging and social networking platform Mobshare. They are able to provide all their services so cheap only because of the efficiency they got from their online business.
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October 17th, 2007 — Ideas, Technical
Amazon recently announced a competition for developers using their web services. Developers can submit various business ideas that use amazon services and after the best entry will get a prize of 100,000 $
My idea is to use Amazon Ec2 services to create a load testing application for websites and other web services. A cluster image will be created, which is capable of bombarding the application under load test with a lot of service requests. To increase the load many images can be loaded into the cluster with the same loading application.
The different images can log various kinds of parameters like, round trip delay etc at various load situations and plot graphs to see how the application under test scales.
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October 9th, 2007 — MobMe
Mobshare is now using Amazon S3 storage for serving all the media uploaded by the users. The decision to move to Amazon happened after a server performance issue. A local daily featured Mobshare and our server couldn’t handle the load and the performance degraded. We lost a lot of new registrations that day because many couldnt sign up as the pages were loading very slow.
Amazon S3 was a easy option to offload the media. After switching to Amazon the server performance has gone up. But then again, Amazon is not a viable option in the long term. The threshold is 300Gb storage, when the amazon costs start exceeding the cost of dedicated content servers.
The future Mobshare will see dedicated content servers hosted in India.
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