We saw Advani becoming Ad -Vani with his aggressive adwords campaign targeting every indian site. At one point there were only his ads on every site we browsed.
The first and foremost reason it failed – We hate Ads.
Advani is not a new product on the market which needs to spend millions of dollars. We all know who that bugger is. He needs no branding.
What he could have done online is to try and connect to the people in a non...
