Target Rating Point
Click here to read the previous part – The new circus called Media
Where did it all start? Every one has been for the self regulation of the fourth pillar of Demo-crazy. We saw a small glimpse of this self regulation when India’s 9/11 happen in Mumbai. We saw how the self regulated media fought for their TRP’s at the cost of everything else.
And the excuse they gave at the end of the day? In the absence of any specific regulations they did their best at self regulation. So everything is fair in love and war…
This was just the dress rehearsal of of what was to come… Then came the elections. What better time than the elections to implement self regulation. And where would you get better customers than our own dear corrupt politicians. Any and every politician was made to pay for every inch … every second of coverage they got in the media… both positive and negative. And for additional charges they would even show you ahead on the opinion polls.
And our poor little politicians who are struggling to hide all their black money, not very happily parted with some of it. And hey it was all kept black – you dont want to give election commission any reasons to bother you… do you?
Click here to watch a discussion on NDTV about paid news.
Video Clip courtesy NDTV & youtube.com
Thumbnail courtesy discoverohio.com
