The purpose of all businesses is to make the most out of any situation. Use anything as a tool for marketing your products. By these standards, this guy got a windfall when a pair of the shoes that his company made were thrown at George W Bush, the president of the United States. This is what happened.

The maker of the shoes that an Iraqi journalist hurled at U.S. President George W. Bush has had to take on 100 extra staff to cope with a surge in demand for his footwear, he said on Monday.

“Between the day of the incident and 1:00 pm today we have received orders totaling 370,000 pairs”, Istanbul-based Serkan Turk, head of sales at Baydan Shoes, told AFP.

Normally the firm sold only 15,000 pairs a year of the model that Muntazer al-Zaidi threw at the U.S. president at a press conference in Baghdad on December 14 to become an instant hero across the Arab world, he said.

Such luck for him to have his own economic stimulus package for his company.