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Recent troubles in the movie industry got me thinking. Three movies that I saw recently in the theatre are Indiana Jones, Madambi and Subramaniyapuram. Among these three, Subramaniyapuram was the best, Indiana Jones was average and Madambi was a total waste. But for all the three I paid 40 Rs.
For every other product out there, the manufacturer can set the price. It depends on production cost, quality and demand. But why are we using a standardized approach when it comes to movies ? Why cant we let the producer decide the ticket rate for his movie ?
Right now the producer and director are the ones who don’t have any control of the distribution of their movie. Look how arrogant the A class theatre owners are. No wonder why Reliance is buying up all the theatres. They want to own the entire movie supply chain so that uninterrupted business is possible.
When a Rajanikanth movie is released, black market ticket rates go upto 500 Rs for a ticket that’s originally sold at 40 Rs. That money actually belongs to the producer cos he is the one who took the risk. But right now there is no means for him to get that money.
PS :- In certain states producers can fix ticket rates.
Check my earlier post about movie indutry : - Monopolies Entering the Movie Industry
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5 comments ↓
Interesting concept. It will be nice to see something like this happen. Cause with these steep prices and the added burden of buying the ticket at extra ordinary prices in black - most of the families prefer staying at home and waiting for the movies to be telecasted on one of the many movie channels. More over I believe this arrogance (of the theater owners and producers) is the basic reason for the piracy market.
so, that would mean that the price will be based purely on speculation? The rajni’s recently released koselan was a mega flop despite being a hyped raji movie. That would break all economics.
You can spend money and watch it on the first day itself or wait for the reviews to be out and decide if you wanna spend the money.
isnt that what we do now?
i dnt see the reason why the initial viewers should be punished due the hype.
I think that we should come up with a system like the airline booking system where the price varies based on the demand and the seats remaining.
This way the producer can make sure that he can fill more seats if the initial demand is less and get a good return if the demand is high.
Either way it is good for the customer. It is because this system would ensure that you are paying for what you get. If it is a bad movie, obviously the demand would be down and we can watch it for much less, like the Madampi. And if the demand is high and we pay a higher price, at least we get a good movie to watch.
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