We all are familiar with the short code business because its been all over the media. We saw the TV 2.0 revolution with short codes. Even though an SMS would cost 3 Rs, millions of premium SMSs flowed through carried carrier networks when reality shows became popular.

But still, majority kept themselves away from this, just because of cost of sending a message. 3Rs for GSM networks, 2 RS for CDMA networks and 1Rs for BSNL. But now USSD promises to change all of that. Read my earlier post on USSD here.

Soon voting will be in this format.

Type *XXXX*YYY# and press call to vote.

Eg :- To vote for Kenney press *8888*kenney# and press call button.

(kenney is 536639 on the keypad)

Its much easier than sending and SMS and its faster and most probably free also. Many applications are being developed for the end user using USSD, ranging from fun apps to money transfer.

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