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The Viral marketing guy might sound a little bit silly initially, but they have a point. After the marketing disaster of Toyota Prius, the Viral marketing Guru Goth Sedin explains what went wrong and how they could have done it better.
According to him the name Prius is very difficult to pronounce. If I am finding it hard to say a word, Ill avoid the word and the company loses on free word of mouth publicity.
The initial marketing activity will target the environment aware rich crowd who will buy it for the sake of owning an environment friendly expensive car.
The initial 10,000 cars will be in flashy colors. The concept is that everyone must notice is a prius passes by. Flashy colours will ensure that you take a second look. Prius with its classic colors failed in this regard.
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