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Once you launch your product, track the usage carefully. Plan for usage tracking while in development itself. Develop modules that can gather usage stats of various features you build into the product.
In most cases product development teams gather the requirement from a small set of target markets. In the web domain that is not enough, as we cannot really predict what is going to happen to your product. Many of your pet features may be ignored by your users.
Building usage tracking tools into your product will help you to analyze the usage pattern followed by majority of your users. And that is where you need more attention and testing. More used features need more attention and testing even if they are simple.
Building dashboards for various usage stats that you collect will be very helpful to get an over all idea very easily. Graphs and charts are helpful to read a lot of stats data very easily and predict trends.
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