Products and Features

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A very common mistake product development teams make is that, they think of a product as a set of features. But there something more to a product, that makes it a success. Every product that we use must make an emotional attachment with ourselves. This attachment is very much visible in the web world. Think how much you are attached to your gmail inbox.

I remember a website that was launched for the youth, when I was in school. It had a lot of features, movie script writing, online discussions, and a hell of a lot of stuff for the youth. But they didnt even last till their first anniversary. The market in india at that time was not ready for such a website. Despite of all the cool stuff they failed to get that connection with the user.

Write down all the features you need in your new product. Now find out the most important 5 features. In most cases you wont need more than 5 features in a new product. Now add to the top of the list the most important feature. “Easy to use”. Easy is the most important feature. Make a conscious effort to make all the products you make easy to use, even if it means cutting down a few features.

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