Every page on your site should have a headline.And since the headline is the first thing a person sees, it MUST make an impact and draw the reader into your copy.

Look at Your Site Through Your Visitor’s Eyes

Always use the present tense.

Shorter sentences, words and paragraphs.

One idea per paragraph.

Make sure your words consist of upper and lowercase letters. All caps scream to people and look very unprofessional.

Use strong verbs. Instead of “cut” use, words like slash, chop, dagger, etc.

Challenge the reader. Try titles like, ‘Only Click Here if You Want to Make Money Today’.

Too many exclamation points scream out “Amateur!!!!” you must , use only one.

STRESS THE BENEFITS! Tell the readers, “What’s in it for them.” For example, Earn lakhs by Next Week.

Use the words “I” and “you“. For example: I am working at home and loving it – You can too!

Use attention-grabbing words like Discover, Amazing, and Powerful.