Nokia came up with the wibree idea and quite tactfully they merged with the bluetooth SIG. Their site even suggests some product ideas, like watch, health monitor and some really fancy cool gadgets.

The initial impression was that wibree will eliminate bluetooth from the market. But with the merger of wibree with the bluetooth SIG, a smart business idea, or rather a conspiracy emerges. Wibree is not going to be a bluetooth killer, instead it will kill every other sensor network technology like zigbee and sunspot.

The advantages of wibree is that it has got more power efficiency and 4 times data transfer capacity. But Zigbee has got more range, and built in mesh networking capabilities.

But Wibree shoots down all its competition by being compatible to bluetooth which is an accepted technology. Both uses the same radio and a bluetooth device can be upgraded by a small firmware change.

Nokia is clever enough to see the opportunity, billions of phones and other devices exist worldwide with bluetooth technology. Everyone of us carries a bluetooth phone. The world is bluetooth enabled. Nokia made a technology that is sensor network ready, upon the existing bluetooth system.

This beautiful business idea is gonna kill every other sensor network technology for sure.

To be thinking positive, wibree and bluetooth will transform the way devices exchange information. Personal areas networking will get a real boost from the wibree technology.